So you’ve got your amazing new web site online and now it’s time to submit it to the major search engines like Google, Bing and Yahoo. How are you going to make sure that you get the relevant audience to your website?

As a  business that’s seeking to drive online sales to your website you need to think very carefully about how content is pitched to your consumers. It is essential that your website is geared towards selling to your ideal customer. Finding the information this hypothetical customer wants to know, and presenting it in a clear and accessible form. This alone can really help boost your online and offline sales.

The most profitable swimming pool maintenance company in the UK is not run by an large corporation. But by an unassuming small business who answered every conceivable question that their target customers had on the pages of their website

Website visitors are primarily hunters. They hunt for the information they require. If you don’t give them what they need, they’ll go elsewhere.

As a business if you can put yourself in your customers’ shoes. You increase the chance of meeting the needs of your consumers more effectively. You will then be able to ask yourself and answer every possible question about the products and services you provide. Putting your consumers at ease, building trust in your brand and setting yourself up as an expert in the field.

This will help you win customers, and we believe, it is more effective than the blatant BUY! BUY! BUY! that we see on a daily basis by large businesses that just rely on big brand names.

Nobody likes the hard sell. So why scare away your potential customers by using such tactics?

Hixon Group can help you and your business develop an online strategy. One that’s designed to improve the online service you provide to your customers and best of all it doesn’t have to cost the earth.

Author: Jonathan Lawton

With almost a decade’s experience of successfully, supporting, designing and delivering innovative web development projects worldwide I now focus on providing leadership to help customers shape business and technology strategy.

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